Why
should you give your employees and clients promotional products?
This
question is very simple to answer. “New customers who receive
promotional products, on average, return sooner and more frequently,
and spend more money than new customers who receive coupons. In
two separate studies, researchers tested whether promotional products
would outperform coupons in the area of repeat business and sales.
Promotional
product recipients spent 27% more than coupon recipients and 139%
more than welcome letter recipients over an 8-month period.” (1998
study by Wayne State University). The value of Promotional Products
is in their ability to carry out a message to a well-defined audience.
The
Top 8 Uses of Promotional Products