...About Promotional Products
What is a Premium?

A premium is a product which is given away as a bonus with the purchase of another product. Good examples of premiums include the prizes found in a box of cereal or a box of Cracker Jacks, and a television given away with the purchase of a new car. Occasionally, premiums are distributed to recipients who complete certain obligations other than the purchase of an item such as sending in a coupon or box top or visiting a particular business establishment. The primary purpose for the use of premiums is to increase the sales of the associated product. While many premiums carry a company imprint of some type, this is not always the case.

An advertising specialty is a product bearing a company logo (or other identification) which is given away to customers or potential customers normally for the purpose of generating name recognition or goodwill. A good example of an advertising specialty is a calendar given by a business to its customers as a Christmas present. Other common examples include imprinted pens, key chains and wearables such as baseball caps and T-shirts. The five perceived principal strengths of specialty advertising are its targetability, its lasting ability, its creative impact, its ability to ingratiate and its applications flexibility.

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